Essay on Cultural Anthropology and Ethnographic Fieldwork

Cultural Anthropology and Ethnographic Fieldwork James P. Spradley (1979) described the insider approach to understanding culture as a quiet revolution among the social sciences (p. iii). Cultural anthropologists, however, have long emphasized the importance of the ethnographic method, an approach to understanding a different culture through participation, observation, the use of key informants, and interviews. Cultural anthropologists have employed the ethnographic method in an attempt to surmount several formidable cultural questions: How can one understand anothers culture? How can culture be qualitatively and quantitatively assessed? What aspects of a culture make it unique and which connect it to other cultures? If†¦show more content†¦This interpretation must make meaning from the culture in the same way that natives draw meaning. According to Spradley (1979), the structural components of cultural meaning come from what people say, what they do, and what artifacts they use (p. 9). In anthropological field work, he or she attempts to observe and document these cultural aspects. In addition, and more importantly, the anthropologist must then, as accurately as possible, make inferences which parallel those of the natives. The grandiose task of wearing anothers cultural skin understandably comes with a host of opinions on how such a job can be accomplished. Anthropologists have long argued about the accuracy of ethnographies (Levinson Ember, 1996, pp. 419-21). Much of the discussion stems from the assumption that some cultural aspects are ineffable and subconscious. Can an anthropologist approach his subject, as Spradley argues, with a conscious attitude of almost complete ignorance? Is it possible to consciously withhold ones own cultural interpretations while attempting to study that very thing in another culture? (Spradley, 1979, p. 4 Levinson Ember, 1996, pp. 419-21). Anthropologist Robert M. Keesing, in his essay Not a Real Fish: The Ethnographer as Insider-Outsider, (1992) deals candidly with the problems of fully becoming anShow MoreRelatedFieldwork in Various Anthropological Schools of Thought Essay1167 Words   |  5 PagesCultural anthropology is a social science that studies the origins and development of human societies (History World International, 2001). Many theories to explain cultural variations among humans have emerged. As a result, numerous anthropological schools of thought have been established based on these theories since the nineteenth century. These schools of thought encompass the dominant beliefs about culture during a time period and are constantly changing as new knowledge is acquired. As schoolsRead MoreAssignment 3 Anthropology Essay1271 Words   |  6 Pagesï » ¿Chapter 3: Fieldwork on Prostitution in the Era of AIDS 1. Based on reading this selection, how is ethnographic research different from other social science approaches to research? Answer: Ethnographic research is different from other social science approaches to research because it goes more in depth. With an ethnographic research you are required to eat, sleep, and breath what is being studied. In order to get a better understanding you will need to incorporate such living (as that of the cultureRead MoreCritical Analysis Of The Mead-Freeman Debate1283 Words   |  6 PagesDebate Research Topic Outline In 1983, Derek Freeman challenged Margaret Mead’s 1928 ethnographic work Coming of Age in Samoa, Freeman asserted that Mead’s conclusion of adolescent behavior conflicted with important facts within the social sciences. Freeman’s critique sparked an intense controversy in anthropology regarding the concept of nature versus nurture. Freeman claimed that Boasians’ insisted on separating cultural determinism (nurture) from biological determinism (nature). Thus, various academicRead MoreCritical Annotation of Watson Reading and Commentary Reading1765 Words   |  7 Pagesdiminishment: A death in the field (Kerinci, Indonesia). In Being there: Fieldwork in anthropology (pp. 141-163). London: Pluto Press. In his reading, A Diminishment: A Death in the Field (1999), Watson analysed two critical issues that have preoccupied anthropologists for nearly four decades. These issues include the extent to which personality of the anthropologist should be clearly inserted into any published ethnographic account and how a competent anthropologist should become during identificationRead MoreA Grounded Theory Research Study1222 Words   |  5 Pagesenough. The next research type is ethnographic research. An ethnographic research study looks at an entire group, typically a culture-sharing group. In this type of study, the researcher will look for similarities in values, behaviors, beliefs, and language. In ethnographic research, the data collection is retrieved from participant observation. This way, the researcher is immersed into the daily lives of their participants. The defining features of an ethnographic study are as follows: culture, ideasRead MoreEssay Malinowskis Participant-Observation in Modern Anthropology2209 Words   |  9 PagesWhere does Malinowski’s conceptualization of participant-observation sit in the landscape of modern anthropological fieldwork? A primary objective of the modern ethnographer is to glean insights into the ways people relate to and interact with one another and the world around them. Through participant-observation, Malinowski (1922) offered a valuable tool with which to uncover these insights and understandings, the ethnographer. The ethnographer as research tool has become the basis of much modernRead MoreThe s Impact On Canadian Constructions Of Heritage And Islam1355 Words   |  6 Pagesextremely effective in disseminating their spectacles outside of the Middle East. Scholars in art history, archaeology, and law consider these acts the destruction of cultural heritage (HarmansÃŒ §ah 2015; Bauer 2015; Brodie 2015; Drasewska 2015; He 2015; Kila 2015). In particular, ISIL’s videos seek to defy Western European ideas about cultural heritage which are often cast as universal (Meskell 2002, 568) and engage a worldwide audience through carefully articulated performances. However, the many CanadianRead MoreAnalysis Of Stephen A. Brighton s Article913 Words   |  4 Pagesshould be carried out using applied anthropology to solve modern social problems from collected data, theories and perspectives (Gezon and Kottak 2013). One of the many concepts explored in this article is ethnography. The author makes a clear, explicit distinction of the way archeology is being used and how it is applied in an ethnographic setting. In other words, ethnography which is anthropological strategy based on the study of a community by conducting fieldwork (Gezon and Kottak 2013) is appreciatedRead MoreA comparison of Behar’s The Vulnerable Observer and Tsing’s In the Realm of the Diamond Queen 1152 Words   |  5 PagesWhen presented with ethnographic works, the first thing one would normally do would be to compare. The Vulnerable Observer by Ruth Behar and In the Realm of the Diamond Queen by Anna Lowenhaupt Tsing, both demonstrate key factors that prove to be prevalent throughout the anthropological world today. Through the examination of each piece, it is clear that they both share similar restrictions, trials and tribulations. As both books begin to unravel, the themes of marginality and borders (in a multitudeRead MoreObjectivity and Fieldwork Essay1118 Words   |  5 Pagesand Fieldwork Researchers throughout the world most often conduct practical work in a all natural environment outside their laboratory or office in order to experience in firsthand what it is to live outside the society they have been exposed to all their lives, and integrate into another civilization that imposes cultural traditions and policies that the researcher may have never been imposed to in the past. These types of works or studies that ethnographers conduct are called fieldworks; and

Analysis Of Trifles By Susan Glaspell - 804 Words

In the play Trifles, Susan Glaspell creates a situation that at first glance appears to place a woman at fault, but as the readers continue, he/she realizes that the truth is the opposite to what it appears to be. It is interesting to see how the author uses the image of a perfect husband to portray irony with the hidden theme of isolation and patriarchy within their domestic relationship. This irony leads into Minnie Foster, also called Mrs. Wright, to use the idea of justice vs. law within this tragi-comedy. Minnie Foster used to be a happy, young girl who use to sing in a choir. She met a farmer, with a reputation for being a good, responsible, hardworking man, named John Wrights, who later became her husband. After their marriage, her†¦show more content†¦His wife does nothing about his actions to protect his reputation, which gives him more pride and power in his wrong acts. Female identity was obviously not respected within Mr. and Mrs. Wright’s marriage. In this case, Mr. Wright just completely forbade her from doing anything. Mr. Wright takes away his wife’s dignity, leading her to feel fed up and seek for her justice. Different forms of solidarity were portrayed by both genders in this tragic comedy. While Mrs. Wright was imprisoned for being found as the main suspect in the criminal investigation, all men in her case just followed the law, not willing on understanding why she committed this murder. Mrs. Wright had a pet canary. This was the only spirit and hope; they both loved to sing and that was the only thing that gave her happiness. She was trapped unhappily in her marriage just as the bird was when it was caged. Mr. Wright killed his wife’s canary, like always not caring about her interests. Now, that he destroyed the only two things that loved: singing, and her bird, Mrs. Wright revolted by destroying his life just how he did to herself. Mrs. Peter and Mrs. Hale were the only ones who understood why she committed this murder against her husband and forgave her for it because they believed she was justified. Therefore, they did right by going against the law. Mrs. Hale and Mrs. Peter saved her fromShow MoreRelatedScript Analysis of Trifles by Susan Glaspell910 Words   |  4 PagesScript Analysis of â€Å"Trifles† by Susan Glaspell Summary   In the play Trifles by Susan Glaspell, there are five characters, three men and two women.   They are in a house where the murder of Mr. Wright took place the day before.   The men are trying to find evidence to name a killer or motivation to name Mrs. Wright as the murderer.   While the men are downstairs, the women occupy themselves with looking around the kitchen and living room.   They take note of Mrs. Wrights canned fruit and the factRead MoreAnalysis Of Trifles By Susan Glaspell846 Words   |  4 PagesSociety has put abnormal standards between women and men. Our gender equality has been an issue throughout history and legislative rights. In the short play â€Å"Trifles† by author Susan Glaspell, shows the feminist content and the failures of marriages. Mr. and Mrs. Wright had been married for a long time. They don’t have a family and live in a place that’s very solitary aside from any other houses. An investigation occurred to find the strang e death of Mr. Wright and to discovered evidence if Mrs.Read MoreAnalysis Of Trifles By Susan Glaspell907 Words   |  4 PagesThe play â€Å"Trifles† written by Susan Glaspell is about John Wright who was murdered. When the play begins the county attorney, sheriff, and Mr. Hale are all at Mr. Wright’s home to search for evidence for who murdered him. The two women that are in the poem are Mrs. Peters who is the sheriffs wife, and Mr. Hale’s wife, Mrs. Hale. Minnie Wright is the suspect in Mr. Wright’s case, but they are searching for answers to know exactly what happened. While the men are trying to solve the crime their wivesRead MoreAnalysis Of Trifles By Susan Glaspell1255 Words   |  6 PagesMurder, torture, and mayhem are merely three of the unique problems that can be found throughout the one act play Trifles by Susan Glaspell. The writer opens up the story by explaining the situation of Mrs. Wright, a middle aged woman who is being accused of murdering her husband. The crime scene is a mess. A sheriff, the prosecuting attorney and their wives are looking in to the gruesome death that occurred upstairs in the Wright household. It is immediately found that the men focus their attentionRead MoreAnalysis Of Trifles By Susan Glaspell1829 Words   |  8 PagesMurder, torture, and mayhem are merely three of the unique problems that can be found throughout the one act play Trifles by Susan Glaspell. The writer opens up the story by explaining the situation of Mrs. Wright, a middle aged woman who is being accused of murdering her husband. The crime scene is a mess. A sheriff, the prosecuting attorney and their wives are looking in to the gruesome death that occurred upstairs in the Wright household. It is immediately found that the men focus their attentionRead MoreAnalysis Of Trifles By Susan Glaspell1042 Words   |  5 Pagesits underlying meaning can represent to each character individually and together. In the short play â €Å"Trifles† by Susan Glaspell, readers and viewers are taken back to a period that is a lot different than the current. From the surroundings, viewpoints of each sex and their assigned roles in the society all gave a greater understanding of what was portrayed and how it was essentially handled. Trifles started with the Sheriff and his wife Mrs. Peters, Mr. Hale and Mrs. Hale and the County Attorney enteringRead MoreTrifles By Susan Glaspell Analysis1738 Words   |  7 Pageswomen dont realize the struggle women before them had to undergo. In the late 19th century women werent important, respected, or anywhere near equal to men. It was common for women to be misunderstood and or assumed by men to be uncivil. Trifles by Susan Glaspell shows the depiction of women towards the end of the 1800s. Men werent as kind or laid back when it came to running the household and handling every day matters as a family. Men were dominant. It was the patriarchal ignorance of the lateRead Mor eTrifles By Susan Glaspell Analysis1257 Words   |  6 PagesTrifles by Susan Glaspell is a tragic mysterious drama that has to deal with a murderous wife, and a couple of friends who cover up her tracks. Throughout the story Glaspell gives clues to the reader to help him or her figure out what will happen in the end. Glaspell Wrote Trifles in 1916, according to the year it is safe to assume that this mysterious short story was placed in a time around the 1910’s setting. The clues she leaves, such as the quilting square, the bird, the reflections in the settingRead MoreAnalysis Of Trifles By Susan Glaspell1425 Words   |  6 PagesIn the play Trifles, by Susan Glaspell, the plot develops through action. As soon as the play begins readers and viewers are introduced to the county attorney, the sheriff, and Mr. Hale. Due to the fact that these three men discuss the case and death of Mr. Wright quite a bit, the audience is made to believe that they are the main characters of th e play. However; the true protagonists of the play are revealed as soon as the men departure from the kitchen and leave the characters Mrs. Peters and MrsRead MoreAn Analysis Of Susan Glaspell s Trifles 983 Words   |  4 Pagespreconception someone makes based on gender, race, or religion that in this case is by gender, and affects women based on their expected gender roles. Women endlessly have expectations that go along with being a wife, mother, or simply a female. In Trifles by Susan Glaspell, 1955 by Alice Walker, and Girl by Jamaica Kincaid women are stereotyped by men and told to follow unwritten but expected roles such as being seen and not heard. As well as how they present themselves, their behavior, and tasks they need

The Six Selves Adolescent Girls Face Free Essays

Sonya Fulgham HD 300- Early Childhood Themes and Life Cycles 09/13/11 Reflection #1 There are a total of six â€Å"selves†, they are the physical, which deals with the changes in size, shape, and hormonal structure that young girls bodies go through. An emotional selves is the way that young girls deal with their feelings, a young girl’s emotions are extreme and ever changeable. Academic selves is how a young girl views her academic success, they are put in positions to feel inadequate about their intelligence in comparison to young boys. We will write a custom essay sample on The Six Selves Adolescent Girls Face or any similar topic only for you Order Now Thinking selves are when the young female tend to overanalyze and over generalize situations. Spiritual selves are the times were the young adolescent girls try to actively search for meaning and order in the universe in which they dwell. Social selves are the points were a young girl would disconnect from their parents emotionally and strive for the validation of their peers. All of these factors can have a great impact on a young adolescent female. Physical selves happens to be a â€Å"selves† that I can totally relate to, because I can remember being in my young adolescent stage trying to understand and make sense of what exactly my body was going through. I started puberty by the age nine and I was not prepared for it. My mother had not taken the time to express to me that my body would endure changes. So I had a hard time excepting me for whom I was developing into physically. I felt like I was an alien, because I was starting to look different than the other young girls my age. According, to the author Mary Pipher, (1994) the physical selves refer to when young adolescent females’ bodies are going through changes in the shape and sizes, along with the hormonal structure (Mary Pipher, 1994, p. 54). Which leads me to talk about, the emotional selves, this is a â€Å"selves† that hit home for me. Being a young girl that was developing at a rapid rate I can remember feeling moments of despair. Due to the fact that I no longer looked like the young girls my age, boys would pick at me to the point that I would become full of anger. I would be so outraged that I would engage in fights. I was so confused, because these were the same boys that I was friends with playing football, racing, and be active with. My body changed and the young boys were starting to tease me. As stated in the book, Mary Pipher (1994) speaks about how despair and anger are the hardest to deal with as a young adolescent’s female (Pipher, 1994, p. 57). Eventually, this contributed to me losing my true self and replacing it with a false self. I found myself in a relationship with an older guy who acted as if he appreciated my body, which has led to other emotional problems. Through that world wind I became pregnant at the age of fifteen. Me being pregnant at a young age interfered with my academic selves, because now I had to be responsible for another human being, while trying to stay focused on my education, and losing my childhood all at the same time. As I continued to read the book, Pipher (1994), expresses how boys tend to be portrayed as clever, brave, creative, and resourceful, however I feel as though I was experiencing boys and the girls attributes all at the same time (Mary Pipher, 1994, p. 62). However, I could not help but to feel as though I may not have been as smart as the other students that I attended high school with, because of the decision that I had made to have a child at such a young age. Therefore, I felt as though I needed to prove to other and myself that I was not a failure, so I did what I needed to so that I could complete high school with a baby and living on my own. Thinking selves, I definitely understand the process of the thinking selves. I had to think for two people and understand that the decisions that I make could not only affect me, but could affect my child. Having to be so responsible at a young age caused me to seek out companions whom were also on the run, which was expressed in the book (Mary Piper, 1994, p. 61). I now realize that we were not doing anything but playing house. Like discussed by Pipher, girls who stays connect to their true selves are also confused and sometimes overwhelmed. I can see how I overwhelmed myself by taking on to many responsibilities at such an early age, battling with trying to stay true to myself all the while losing myself all at the same time. Social selves is an aspect in my life that I struggle with even to this day, because I did not get the opportunity to see what healthy relationship consist of. My mother made poor choices when it came down to the company she kept. Some of the people she surrounded herself around were negative influences in her life, which led her down a road of abuse. She became addicted to drugs and we were exposed to her being in an abusive relationship. Which has contributed to me not making the best decisions about the people whom I chose to allow in my life. As stated by Mary Pipher (1994), adults who are struggling with their own problems such as depression, drugs or alcohol addiction or crippling poverty often have no energy to parent (Mary Pipher, 1994, p. 65). I now understand the importance about talking to your children, and giving them advice about how important it is to be cautious about what types of people they allow to enter into their lives. Because when children do not have guidance and direction from their parents they can fall prey to negative influences. Spiritual selves is an important self to possess, because it can give you the comfort in understanding that there is a greater power than yourself, which equips you with a belief and value system. I was not fortunate enough to gain that in my adolescent years, my mother did not take us to church or help us develop a sense of our spiritual selves. It wasn’t until I was face with prison time did I learn about how important it was to have a set of beliefs and values to help me with guidance and direction. I now understand why I must allow myself the right to develop my spiritual selves. According to Mary Pipher (1994), only when we reconnect with the parts of ourselves that are alive and true will we again have the energy to take on the culture and understand our spirituality (Mary Pipher, 1994, p. 72). In conclusion the experiences that I have shared have shown how the development stages of the six â€Å"selves†, physical, emotional, academic, thinking, social, and spiritual could affect a young adolescent females life. Without the proper guidance and understanding adolescent females find themselves trapped in this vicious cycles of false selves well into their adulthood, until they take out the time and face these issues. They will need to take the time to search within and find their true selves so that they can become truly happy. I am now on a journey to finding my true selves, and I am starting to feel good about being me. References Pipher, M. (1994). Reviving Ophelia: Saving the selves of adolescent girls. New York, NY: Ballantine Books How to cite The Six Selves Adolescent Girls Face, Papers

Qualities of a Hero free essay sample

Its simple qualities of a hero are what make a hero to become a special person for someone out there in the world. Stockton’s â€Å"The Griffin amp; The Minor Canon† amp; Stone’s â€Å"Where I Find My Heroes† provide what are the qualities of a hero. Also does Mariah Carey’s â€Å"Hero† and Bulfinch’s â€Å"The Quest of the golden fleece†. The qualities of a great hero are bravery, courage, amp; strongness. An excellent hero needs bravery to accomplish things they want to succeed in. For example, â€Å"A Hero comes along with the strength to carry on and you cast your fears aside and you know you can survive†(Mariah Carey â€Å"Hero†1). This quote proves if you put your fears behind everything and do what you want to do you can succeed to become a better person. Another example, â€Å"People who take risks despite fears† (Oliver Stone †Where I Find My Heroes†1). We will write a custom essay sample on Qualities of a Hero or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, a hero always takes risks for others and always put others before them. Also â€Å"Jason was pleased with the thought and forthwith made preparation for the expedition† (Bulfinch 105). When a hero takes risks he/she is being brave to do something they know is risky. Although, bravery is important trait courage is also. What a hero needs mostly is courage with out it they wouldn’t become heroes. If a hero doesn’t have courage they wouldn’t want to face difficult stuff. â€Å"So when you feel like hope is gone look inside you and be strong. You’ll finally see the truth that a hero lies in you†(Hero 1). This explains how when you feel down and feel like nothing is getting accomplished that you need to get some courage to see that you can do it. After, â€Å"Jason said to Medea â€Å"My Spouse†¦ could do me one further serve take some years from my life and add them to my fathers†(Bulfinch 108). Here it proves how Jason is being courageous to spear away some years of his life for his father. Basically this means your willing to do something for someone you love and care about. â€Å"The celebrity who remains modest and treats others with respect, or who uses there position to help society. The student who defers the immediate pleasure of making money and finishes college or high schoolâ€Å"(Stone 1). This quote explains how even though life is durable you need courage to do things to be someone in life. In the end, courage is something heroes need but also is strongness. Strongness is what a hero needs so he/she can face fears and be able to know he/she is able to do without worrying. For example, â€Å"Dreams are hard to follow but don’t let anyone tear them away†(Hero 1). Even though, here it says how you have to be strong don’t let anyone tell you that you cant make it happen you keep on doing what you need to do to follow your dreams. Next, â€Å"It’s difficult to be a father, to be a mother, and I think that to be a kind and loving parent is an act of heroism†(Stone 1). This shows that it takes strongness to be a single parent and being able to do both parenting. After, â€Å"Jason advanced badly to meet them {the chosen heroes of the Greece}†(Bulfinch 106). In the example, its shows how strong Jason is to meet these important people so it takes a lot for someone to face someone who is very powerful. Lastly, Delma Ramos is a hero because she shows bravery, courage, amp; strongness. Delma shows bravery because she stands out for her family amp; she is a single parent it takes a lot of bravery to do that. Like in this quote where Delma exhibits the trait bravery â€Å"I’m glad to see that there is someone who has the courage to come to me the Minor canon did not feel very courageous, but he bowed his head†(Stockton 3). Another example of a trait Delma shows is courage, how she knows that everything is going to be okay amp; keeps pushing forward knowing things will overcome. â€Å"The minor Canon kept on bravely, and never faltered. The way was longer than he had expected, and his provisions soon grew so scanty that he was obliged to eat but a little every day, but he kept up his courage, and pressed on, and after many days of toilsome travel, he reached the dreadful wilds†(Stockton 6). As â€Å"She engraged at his ingratitude called on the god for vengeance, sent a poisoned robe as a gift to the bride amp; then killing her own children amp; setting fire to the palace†(Bulfinch 110). As to Delma she is not selfish amp; wouldn’t do something crazy like that. She lets karma handle those things for her when gone wrong. Lastly, Delma shows strongness by being able to provide amp; face her fears against the world and is willing to the self-sacrifice things. For example here is shows how they relate by showing strongness. â€Å"Dreams are hard to follow but don’t let anyone tear them away†(Hero 1). In Conclusion, qualities of hero are very important. Qualities of a hero are what make up a hero to be someone else. It takes a lot for a hero to show bravery, courage, amp; strongess. This shows how these traits make up a hero. Without having these traits it wouldn’t really be considered a hero.

The changing role of technology in higher education

Introduction The current technological advancement is more rapid than it has ever been in the world history. Instigating from the industrial revolution to the twentieth century, advancements in technology have been evolutionary. In fact, experts have been asserting that the world is moving from the industrial age of the twentieth century to the information age which plays a greater role in shaping the future.Advertising We will write a custom research paper sample on The changing role of technology in higher education specifically for you for only $16.05 $11/page Learn More Technological advancements have led to important changes that are experienced in almost every aspect of life and academia is not an exception. In education, particularly in higher learning institutions, advancements in technology have played vital roles and they have been applied in both learning and research. However, education especially at higher levels is deemed critical for techn ological innovation and advancements. This paper looks at the evolutions of technological application particularly how they have been applied in higher learning institutions. The paper also traces the roles of technology in higher learning institutions from the historical perspective. Evolution of technology in education The application of technology can be traced back to the early stages in human developments when man began to use tools to perform activities such as painting the walls of the caves (Buchanan, 1991). However, the history of technological usage in modern education began with the application of educational films in learning during the 1900s and the Presseys mechanical-teaching machines during the 1920s (Pannabecker, 1995). During these periods, technology was largely used in teaching. The educational films and the mechanical teaching machines were mainly used as teaching aides especially in higher education institutions though they were later incorporated in all levels of the educational curriculum. Instructive films were used in tutorial rooms as substitutes to other training techniques. In fact, a majority of the films used for educational purposes were in series for instance, episodic films demonstrating scientific experiments and principles. Every episode represented a particular principle or experiment. The films were used by students and tutors even at home and could be compared to the modern day use of computers.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conversely, the Presseys mechanical-teaching machines which looked like the modern computer key boards or typewriters revolutionized the print technology in education. These teaching machines led to the development of e-learning as well as distance learning. The Presseys machines were developed so as to provide students with drills and practice items. Basically, the technique that was used to understand the drill and information materials was simple and definite so as to allow routine teachings and learning through mechanical means (Pannabecker, 1995). For instance, the machine looked like the modern typewriter with a window displaying a question with at least four answers. Users have the opportunity to presses a key that they believe corresponds to the right answer. The machine then records the answer at the back counter and reveals the next question. After completing, the test sheet is slipped back into the devise by the person recording the test and the score appears on the counter. This type of functionality has been used in several educational online systems such as the Questionmark Perceptions where the testing and assessments of students are done perfectly in an automated manner. The Questionmark Perception management and assessment system permits trainers and educators to schedule, author, report on surveys, deliver, test quizzes and examine. The system simplifi es the assessment process and improves the quality of tests and questions. It also finds its applications in e-learning and distance education. Large-scale application of new technology began in the 1940s prior to the Second World War when military institutions used films and other mediated materials to train soldiers. Such technological advancements during this period later evolved into presentation based technology such as the power point presentation which is used in computer aided instruction. The whole idea was based on the fact that people can learn through aural and visual receptions (Pannabecker, 1995). The technologies that used the idea existed in many forms including the streaming videos and audios in addition to the power point presentations loaded with voice-over. Higher learning institutions incorporated these technological advancements in learning and teaching processes.Advertising We will write a custom research paper sample on The changing role of technology in higher education specifically for you for only $16.05 $11/page Learn More The most fascinating technological innovation during this time was the use of hypertexts. These were scripts that were exhibited on automated devises such as supercomputers with locus or hyperlinks that guided the students to other documents that could directly be retrieved via the key-press series. Besides the written text, hypertext may be in form of tables, charts and graphs images as well as other presentation devices. The technology has been used in defining the structure of World Wide Web (WWW). It has a lithe and an easy to use set-up that helps in distributing the essential info through the internet. Nevertheless, this technology required machines such as the V. Bush memex. Though complex, the use of hypertext led to further innovations in the presentation based technologies. The whole idea made the process of learning and teaching or the issuance of instructions to be simple (Buchanan, 1991). Certainly, technological innovation during this time eased teaching and the process of giving instructions in higher learning institutions. This technological invention led to other inventions in the use of computer based learning and teaching process (Buchanan, 1991). The 1950s innovations led to the realization of more advanced technologies that were more focused on the learning processes. The designs such as the Skinners Program-Instructions and Instructional Techniques by Bloom were being applied by higher learning institutions (Pannabecker, 1991). These instructional techniques integrated the hypertext with the mechanical teaching techniques to aid in the learning processes. Models that were based on these designs were known as the Computer-Based Training. In computer based training, courses were mainly delivered through the use of computers and WWW played a significant role in the whole process. Institutions of higher learning began to use the new innovations during that time especially in the highest levels where scores of researches were carried out (Blackhurst, 2005). Such early innovations brought about Computer-Based Training methods which are still being applied in higher institutions though they have evolved into more sophisticated models. The Computer-Based models concentrated more on the instructions or teaching.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More While the Skinny design on Program-Instruction focused on the behavioral objective formulation and divided the contents of the commands into smaller units, the Blooms Instructional Technique diversify the command and time depending on the learners needs (Pannabecker, 1991). Computer based training designs focused on learning, teaching and researches carried out by institutions of higher learning. The development of the Computer-Based Training models led to the development of the Computer-Aided Instructions that were sometimes called the Computer-Assisted Instructions during the 1970s through to the 1990s. These models resembled the current e-content which is the core of today’s e-learning (Yadgir, 2011). The models have evolved into what is currently known as the Web-based training or the e-instruction. Often, web-based training is what is being applied by the higher learning institutions and it aids in distance learning. With the models, the designer of courses breaks learni ng contents into minor portions and these texts portions are then improved via visual aid and hypermedia appearance (Becker Ravitz, 1999) The mid 80s till mid 90s saw the dramatic advancement on the digitized networking and communication in education. The digitized networking and communication in education was popularized by the increased use of World-Wide Web, through emails and other forms of networking including forums (Blackhurst, 2005). The WWW brought about a different form of online learning. It increased the use of the traditional online learning either based on the Computer-Based Learning or Computer-Based Training. Both cases involved the interactions between the Computers-Based programs and students. In some cases, the students were involved in computer drills together with tutorials and simulations. Both could easily be delivered through the World-Wide Web which transpires even today (Yadgir, 2011). Finally, the emergence of ubiquitous technologies and multiple mobile i n the 2000s provided new propulsion to the positioned learning concepts often in favor of learning-in-context scenarios (Yadgir, 2011). The assimilated learning conception has similarly been drawn on by some literature to designate the melded learning setups by slotting in learning courses in colleges, workrooms and in realistic locales. Conclusion Essentially, there has been tremendous growth in technological advancements which materialized at a time when the higher learning institutions needed them most. In comparison to earlier periods, technology has significantly evolved beyond doubts. While the pen and notebook formed the prior generation class tool kit, today the students go to classes armed with laptops, iPad, iPods and smartphones. References Becker, H. J., Ravitz, J. L. (1999). The influence of computer and Internet use of teachers’ pedagogical practices and perceptions. Journal of Research on Computing in Education, 31(4), 356-384. Blackhurst, A. E. (2005). Perspe ctives on applications of technology in the field of learning disabilities. Learning Disability Quarterly, 28(2), 175-178. Buchanan, R. A. (1991). Theory and narrative in the history of technology. Technology and Culture, 32, 365-376. Pannabecker, J. R. (1991). Technological impacts and determinism in technology education: Alternate metaphors from social constructivism. Journal of Technology Education, 3(1), 43-54. Pannabecker, J. R. (1995). For a history of technology education: Contexts, systems, and narratives. Journal of Technology Education, 7(1), 43-56. Yadgir, S. A. (2011). Leading in a technological age. Educational Research and Reviews, 6(10), 664-670. This research paper on The changing role of technology in higher education was written and submitted by user Lilia Ramos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Maid of Honor Wedding Toast Quotes

Maid of Honor Wedding Toast Quotes The maid of honor at a wedding can be regarded as the brides friend, philosopher, and guide. Therefore, a toast raised by the maid of honor at the wedding should have words of affection, wisdom, and advice for the newlyweds. A few of the following quotes could be added to the maid of honor wedding toast to make it an unforgettable one.​ Quotes for the Maid of Honors Toast American ProverbYou have to kiss a lot of toads before you find a handsome prince. Dr. James C. DobsonDont marry the person you think you can live with; marry only the individual you think you cant live without. Helen RowlandBefore marriage, a man will lay down his life for you; after marriage he wont even lay down his newspaper. Franklin P. JonesLove doesnt make the world go round; love is what makes the ride worthwhile. Kristen KappelLove is when you look into someones eyes, and see everything you need. Lucy Van Pelt, in Peanuts, by Charles M. SchulzAll I really need is love, but a little chocolate now and then doesnt hurt! Tony HeathBe presidents of each others fan clubs. Dave MeurerA great marriage is not when the perfect couple come together. It is when an imperfect couple learns to enjoy their differences. Madonna, O Magazine, January 2004To be brave is to love someone unconditionally, without expecting anything in return. To just give; that takes courage. Because we dont want to fall on our faces or leave ourselves open to hurt. Zora Neale HurstonLove, I find, is like singing. Everybody can do enough to satisfy themselves, though it may not impress the neighbors as being very much.

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Risk management - Research Paper Example This process is to benefit from the use of the PDCA cycle, as well as the FOCUS model-based situation analysis (Yoder-Wise, 2010; American Society for Quality, n.d.; Garkovich, 2009; Wilburn, 2012). In the case at hand, the patient was admitted into the ER as a stroke suspect, but the tests yielded negative for stroke with the CT scan. The urine tests showed the presence of opiates, leading the staff to suspect the use of IV drugs by the patient. He is negative for aphasia, and has no signs of having had a seizure, even though that was the suspicion,. He was under observation the past 24 hours. Not being certain of the problem in Mr. Xs case, the care staff moved him to a unit on acute care. There he is left without restraints, shirtless, and wearing just a pair of boxing shorts. As nurse administrator, the flag for Rapid Response showed the patient hysterical and asking for help. The intervention given was an facial mask-delivered oxygen, and following the protocol of getting the cardiac monitor attached to the patient as per the Rapid response protocol. The staff seemed paralyzed and unable to know how to deal with the crisis. The protocol fails, as the patient only takes a m inute to start acting up again, and removing the mask and the monitor. The EKG reading was normal, and the protocol having failed, the staff did not know how to proceed. The patient escapes and is seen at home. The patient returns the next day with a headache and discomfort in the chest area that are self-reported. The same unit as the previous day accommodates him, but the staff are understandably wary. Three hours hence they recorded another emergency from the patient The patient complained of pain in the stomach. The doctor is called, but the nurse in charge of the case and the other staff keep their distance from Mr. X (Yoder-Wise, 2010; American Society for Quality, n.d.; Garkovich, 2009; Wilburn,

The World Largest Brand Name Apparel Marketers Marketing Essay

The World Largest Brand Name Apparel Marketers Marketing Essay Levis Strauss and Company is one of the world largest brand-name apparel marketers. Levis Strauss and Company is one of the successful Jeanswear shop in America States. The innovation of the rivets in the jeans differentiated Levis jeans from others because of its increased durability. (Levis) The Fast changes in consumer tastes, competition from both lower and higher-end brands, the fast development in the modern distribution and sales technology has brought about a continuing loss of market share. (Levi Strauss Co. Marketing Plan) Levis Strauss and company was established in 1873, Levis jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated clothing products clothing product in the history of apparel. Over successive generations, Levis jeans have captured the attention, imagination and loyalty of diverse individuals. (Levis) As the inventor of the category, the Levis brand continues to define jean wear with the widest range of products available, from quintessential class such as the famous Levis 501 Original jean, to favorite fits and styles in the Red Tab and premium collections. (Levis) 1.1 Mission To sustain responsible commercial success as a global marketing company of branded apparel. They must Balance goals of superior profitability and return in investment, leadership market positions and superior product and services. They will conduct their business ethically and demonstrate leadership in satisfying their responsibilities to their communication and to society. (Levi Strauss Co. Marketing Plan) 1.2 Vision Levis Strauss brands are filled with examples of the key role their value have played in meeting consumer needs. Four core values are at the heart of Levi Strauss Co Empathy, Originality, Integrity and Courage. These four values are linked. As Levis look at their history, a story of how Levis core values work together and are the source of their success. Likewise, Levis brands embody many of the core values that consumers live by. This is why Levis brands have stood the test of time. 2. Objective The objectives of Levis brand continues to define Jeanswear with the widest range of product available, from quintessential classics, such as the famous Levis Original jean, to favourite fits and styles in Red Tab and premium collections. Levis jeans have captured the attention, imagination, and loyalty of generations of diverse individuals. The brand has continues received critical acclaim from industry insiders. The brands profile is growing internationally. Levis Strauss and company next target focus to expand more in different city flagship store. To review Levis Jeanswear market situation of the global highlighting the competitive positions and branding strategies of the market. To identify the successful branding strategies Levis Jeanswear has employed to achieve its dominant market position. To evaluate on the effectiveness of Levis Jeanswear branding strategies in sustaining its sales performance. 3. Situation Analysis Situation analysis is a marketing term, and involves evaluating the situation and trends in particular companys market. Situation analysis is often called the three C, which refers to the three major elements that are Company, Customers, and Competition. Company Despite these reductions Levi Strauss Company had most of its early success because the firm was behaving monopolistically. The company patented the riveted jeans, increasing durability, and gaining popularity. Levis Strauss Co. maintained its corporate responsible image and progressive stance on social, labor, and environmental issues, which may have long run profit opportunities. Customers There is many Levis Jeanswear loyalty to maintain existing customers. Levis Jeanswear is the youthfulness of their brand jeans. The 501 product line and the Red Tab collection offer jeans that appeal to younger consumers competing with the high-end jean competitors. Competition Competitors successfully were able to take from Levis market due to heavy advertising and branding. Branding was especially effective for companies like Calvin Klein that targeted high-end consumers. Levis jeans may be physically the same as its competitor physically competitors, consumer preferences are affected by brand name. 3.1 SWOT analysis Levis opportunities and threats Levis Strauss, Levis Strauss Co. is one of the worlds largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Nowadays Levi Strauss develops technological higher production and coordination activities. In addition, Levi Strauss also develop new website is convenient for consumers shopping and also develop new products and services. The constant of threats is possible recession and people less likely to spend money on trend items and economic downturns in some countries. Bad economic is also an issue for Levis Strauss such as recession and the weakness of currency, people are likely to spend lesson trend items. Other than that, increasing competition from product of the higher end of the market and price wars with competitor. 3.2 Value chain analysis Support activities Primary activities Primary activities Inbound logistics: Inbound Logistics is the transportation planning in one of the major business processes. In order to achieve operational excellence, increase the merger, Levis Strauss plans common needs and external traffic inbound logistics, receiving their suppliers purchase. They stored goods production or assembly line needs. Goods may move around the organization. Operations: At this stage of product assembly or manufacturing. Self is co-produced fashion industry packaging. The design of the packaging represents the image of Levis Strauss. Outbound logistics: Collect, store and distribute the product to send along the supply chain to retailers in different countries. The retailers will send goods to outlets. Marketing and sales: The marketing communication strategies are the best ways to deliver message to consumers that Levis Strauss applied were advertising through the magazines, bill board and fashion show. Prepared to provide targeted, in order to meet consumer demand. Service: To fulfill consumers desirable, that are some things should have to concern on these; consumer always has clothes fitness problems, thus after sales service is important to exchange the size of Jeanswear or modify it. Other than that, to provide stuffs training how to service difference behavior of consumers and updating their Jeanswear information. Support activities Procurement: Levis Strauss needs of all the goods, services and materials procurement. This is because for the lowest possible price to buy the highest quality possible. This includes outsourcing that is usually done in-house business for the same from other companies and use of IT and networking technology to achieve procurement goals. Technology development: The innovation of technologies helps the Levis Strauss to sustain competitive advantage. Technology is an important of the competitive advantage. Human resources management: Levis Strauss is guided by a strong growth strategy in managing and developing its human resource capacity. Potential employees are evaluated in terms of their alignment to the companys winning characteristics which are directly linked to the Levis business strategies, mission and vision of integrity, courage, empathy and originality. Firm infrastructure: The formal systems of planning finance quality control, information management and the structures and routines that are part of an organizations culture. 3.3 PEST analysis The remote environment comprises factors that originate beyond and usually irrespective of, any single firms operating section: political, economic, social and technological factors. That environment presents firms with opportunities, threats, and constraints, but rarely does a single firm exert any meaningful reciprocal influence. Political factor: Political factor is very important to make sure the growth of the clothing industry in America States. With the peaceful environment, America States became one of the worlds attractive fashion destinations. (Easy club) Economic Factor: One of the main beneficiaries of the recession is the value clothing sector as consumers spend most on discretionary items with increased caution. According to Verdict forecasts, America States clothing spends in 2009 had declined 0.6%. However, estimation that value clothing sales will grow by 5.0%. Grocers are expected to make further gains in 2009 and increase their share of the value clothing market to 34.2%. In long term, the gains that grocers to be made will prove a further threat to value clothing specialists by improving store environments and fully exploiting multichannel capabilities. Social factor: Americans become more enjoy fashion nowadays; they will conservative and old-fashioned image of traditional shops. They prefer on those shops with a trendier image, such as Levis older and often affluent consumers remain fashion conscious. Technological factor: Levis have combined the four core technology are at the heart of Levis Strauss Co Empathy, Originality, Integrity and Courage, durable and easy to care for. However, further technology on textile with other characteristics will produce, such as cellulite-reducing hosiery or moisturizing properties. Prices are likely to increase as the result of these changes in the textile technology, therefore assisting in growing the value of the market. 3.4 Porters 5 Forces Industry Competitive: Jeanswear industry is characterized by small fashion 501, but there has been a recent trend towards consolidation and economies of scale. Businesses compete on price, quality, differentiation and relationship with key suppliers. However, there are not many players that establish a reputation for bringing style and innovation to the high street. Due to this Levis has the advantage of being a high streets retail phenomenon. Bargaining power of suppliers: Suppliers do not have much bargaining the fashion industry because their products and their commercial nature of the sales forces of developed markets. Can affect the garment industry from the original input price fluctuations, but the change is a global determinants of supply and demand, rather than the bargaining power of suppliers caused. Bargaining power of customers: The buyers power is significant in that buyers can force prices down, demand higher quality products or services, and, in essence, play competitors against one another, all resulting in potential loss of industry profits. Buyers exercise more power when they are large-volume buyers, the product is a significant aspect of the buyers costs or purchases, the products are standard within Jeanswear industry, there are few changing or switching costs, the buyers earn low profits, potential for backward integration of the buyer group exists, the Jeanswear is not essential to the buyers product, and the buyer has full disclosure about supply, demand, prices, and costs. (Reference for business) Threat of new entrants: New entrants can also expect a barrier in the form of government policy through federal and state regulations and licensing. New firms can expect retaliation from existing companies and also face changing barriers related to technology, strategic planning within the industry, and manpower and expertise problems. Threat of Substituted: The substitute product in fashion industry is low. Every individual needs to wear clothes in their daily activities to prevent cold and harmful to their skin. There is no substitute other than wear clothes. The only alternative is individual can make clothes their own but this alternative rarely happen. 3.5 Ansoff matrix Existing Product New Product Existing Market New Market In Ansoff Matrix, Levis Strauss is currently in position of market penetration as Levis Strauss intends to sell its existing markets to maintain or increase the market share of current product. This can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling. Other than that, increase usage by existing customer by introducing loyalty schemes; the business is focusing on markets and product it knows well. It is likely to have good information on competitors and on customer needs. On the other hand, Levis Strauss also in different position of market development intends to sell its existing product into new markets in different countries. In this stage, Levis Strauss is facing medium-high risk in entering new market as there in many popular clothes retailer in the market. The issues of new geographical, product packaging, distribution channels and different pricing policies to attract different customer or create a new market segments that is Levi Strauss planning to enter must also take into consideration. Therefore, Levis Strauss takes risk segmentation into different countries. 3.6 Porters Generic Strategies Cost Differentiation Broad Narrow Levi Strauss is paining to employ differentiation strategy to make Levis Jeanswear to be more common, Levis Strauss provides Levis 501 Original Jeanswear for men, women, teens, and children. Since launching the campaign, worldwide sales of 501 jeans have increased substantially. Although it is encouraging to see the flagship 501 line growing again, these sales increases were not incremental. So everyone is a potential customer for Levis. Levis generally appeals to more mature generations not necessarily looking to make a fashion statement. Levis makes an effort to appeal to all customers in one way or another, which been a key to their success over the years. 4. Evaluation of Suitability The suitability of the strategic options is assessed based on their compatibility with the current competitive environment of the fashion industry, Levis own corporate vision and mission and how it would sustain or improve the competitive position of the organisation. Strategic Position Concept To understand Strategy must address PEST Key environmental Driver/ Changes in industry Structure The remote environment comprises factors that originate beyond and usually irrespective of, any single firms operating section: political, economic, social and technological factors. That environment presents firms with opportunities, threats, and constraints, but rarely does a single firm exert any meaningful reciprocal influence. Porters Five-Forces Industry attractiveness competitive forces Porters essential message is that where these five forces are high, then industries are not attractive to compete in. There will be too much competition and too much pressure to allow reasonable profits. Value Chain Opportunities for vertical integration or outsourcing A value chain describes the categories of activities within and around an organisation, how Levis create a product or services 4.1 Tows matrix Levis Strauss chosen because it demonstrates how a successful company experienced great difficulties in the early 1853, but then developed a strategy that resulted in an excellent market position in the late 2003. The TOWS Matrix shown will focus on the crucial period from late 1853 to early 2003. The external threats and opportunities pertain mostly to the situation Levis Strauss faced in the United States. Strengths (S) Brand name. Access to target market with over 300 stores nationwide. Finance and access to international capital. Distribution channels and global sourcing. Weakness (W) High costs of brand protection. Lack of control over quality. Lack of control over distribution. Distribution conflicts. Opportunities (O) Largest brand-name apparel marketers with sales in more than 110 countries. Technological development higher production and coordination activities. Develop new product and services. A new market on website shipping. SO-Strategies Increase sales and supply to different countries. (S1,O1) Build technological development higher production and new production and services in different 300 stores nationwide.(S2, O2, O3) Create channels and website shipping to global sourcing. WO-Strategies High costs of production brand in markets. (W1, O1) Lack of control in technological development production and distribution. (W2, W3, O2) Improve distributor services and website shipping benefits. (W4, O3, O4) Threats (T) Possible recession and people less likely to spend money on trend items. Competition from product of the higher end of the market. Economic downturns in some countries Price wars with competitors Increasing competition. ST Meet competitors advanced design of the market. (S1, S2, T2) Economic and finance are the keys of the issue. (S3, T1, T3) Globalization increasing competitor and price wars with competitors. (S4, T4, T5) WT Reduce threat of competition by developing flexible product line. (W1, W2, W3, T1, T2) 4.2 Direction for Growth Strategic option To summarises these point from earlier section and provides examples of reasons why strategy directions or might be regarded as suitable. Strategic Environment Capability Expectations Market penetration Levi Strauss intends to sell its existing markets to maintain or increase the market share of current product. Increase usage by existing customer by introducing loyalty schemes; the business is focusing on markets and product it knows well. It is likely to have good information on competitors and on customer needs. Market development Levi Strauss is facing medium-high risk in entering new market as there in many popular clothes retailer in the market. The issues of new geographical, product packaging, distribution channels and different pricing policies to attract different customer or create a new market segments that is Levi Strauss planning to enter must also take into consideration Levi Strauss intends to sell its existing product into new markets in different countries and takes risk segmentation into different countries. Differentiation Differentiation strategy to make Levis jean to be more common. Levi Strauss provides Levis 501 Original Jeanswear for men, women, teens, and children. So everyone is a potential customer for Levis. Levis generally appeals to more mature generations not necessarily looking to make a fashion statement. Levis makes an effort to appeal to all customers in one way or another, which been a key to their success over the years. Ranking strategic options Options are assessed against key factors relating to the strategic position of the organisation and a score or ranking established for each option. Key strategic factors Strategic option Family ownership Increased globalisation Low-price imports Increased of marketing Good of quality control Increased sales Ranking Market penetration O X O X O ? B Market development X O X O X O C Differentiation O X O O O O A O=favourable; X=unfavourable;? =uncertain or irrelevant. A=most suitable; B=possible; C=unsuitable. Evaluation of Acceptability The acceptability of the strategic options is assessed based on the stakeholders expectations. 5.1 Stakeholders Expectations The stakeholders of Levis Strauss are comprised of shareholders, management, employees, suppliers, contributors and the customers. The shareholders are likely to accept all the strategies as they have already witnessed Levis Strauss successful turnaround and regain of profitability. The management built up more positive steps in achieving its vision and mission these initiatives illustrate the progress Levis Strauss have made in building strong, collaborative relationships with their wholesale customers. To working closely with these customers and developing plans to ensure Levis brands continue to be broadly accessible to consumers despite continued retail door closures and bankruptcies in the United States. On the other hand, the employees may be very supportive of the differentiation strategy and market development business simplifying measures recommended. The suppliers and contributors would have learnt by now to live with Levis Strauss differentiation strategy and market development their operations to fit themselves into Jeanswear operating style. Levis customers are likely to welcome the Jeanswear innovation capabilities with the creation of a Global Market Development Centre at their owned-and-operated manufacturing plant in different courtiers. Strategy 1- Market Development Key stakeholders Rewards Risks Shareholders Higher profit, performance, clear direction. Unpredictable economics crisis. Managers Performance, targets, growth, bonus. Cultural problems. Employees Rates of pay, high employment rate. Job security, time period. Trade unions Working conditions, wages rate. Legal requirements. Customers More Levis Jeanswear available. Ethical products. Suppliers High demand of resources. Delivery problems. Government Taxation. Explicit Federal laws in certain countries. General public Jobs, involvement, shares Environmental issues Strategy 2-Differentation Key stakeholders Rewards Risks Shareholders Higher profit, performance, clear direction. Loss. Managers Performance, targets, growth, bonus. Time consume, sales volume. Employees Rates of pay. Job security. Trade unions Working conditions, minimum wages. Legal requirements. Customers More choices, better quality and customer care. Ethical products. Suppliers High demand of resources. Government Taxation. Legislation. General public Jobs, involvement, shares. Environmental issues. Feasibility The feasibility of the three strategic options is assessed based on the Levis Strauss current resources. Current Resources The actual resources required for the implementation of the three strategies are summarized in Table 4 under four categories: (1) product/service feasibility, (2) market feasibility, (3) organizational feasibility and (4) financial feasibility. Strategy 1- Market development Key resources Analysis Product/ Service feasibility Levi Strauss market development intends to sell its existing product into new markets in different countries. Levi Strauss must control their product and service quality, the patent strategy to maintain its brand reputation. Market feasibility The issues of new geographical, product packaging, distribution channels and different pricing policies to attract different customer or create a new market segments that is Levi Strauss planning to enter must also take into consideration. Organizational feasibility The brand and formula have to carefully designed and properly execute. Levis Strauss able to expand rapidly takes risk segmentation into different countries. Financial feasibility According to the Levis Strauss annual report 2009 that company sales and profit has increased, so there are no financial problems to support market develop strategy. . Strategy 2- Differentiation Key resources Analysis Product/ Service feasibility Levi Strauss provides Levis 501 Original Jeanswear for men, women, teens, and children. Since launching the campaign, worldwide sales of 501 jeans have increased substantially. market feasibility The flagship 501 line growing again, these sales increases were not incremental. So everyone is a potential customer for Levis. Levis generally appeals to more mature generations not necessarily looking to make a fashion statement. Organizational feasibility Levis generally appeals to more mature generations not necessarily looking to make a fashion statement. Levis makes an effort to appeal to all customers in one way or another, which been a key to their success over the years. Financial feasibility According to the Levis Strauss annual report 2009, the sales and profit of the company has increased, so there is no financial problem to support franchising strategy. However, the in-store advisor service is free of charge; Levis Strauss has to cover this expense from other sectors. Selection of One Strategic Option for Implementation The above evaluation data have indicated that in fact all the two strategic options are equally important and necessary for the future growth of Levis Strauss and should be implemented to the long term benefits of Levis Strauss. The complexity and risks in implementation of the two options are summarized in below. Strategic Option Implementation Requirements Complexity Risk (1) Market development Involves higher capital injection management ingenuity to implement in view of other competitors Hardest with higher risks (2) Differentiation Involves strong management will and resolve to implement. Changing staffs working attitudes and instituting a new Levis 501 Original Jeanswear for men, women, teens, and children. Launching the campaign, worldwide sales of 501 jeans have increased substantially would need a lot of patience and tact. Medium hard, needs management will and tact Naturally, among the two strategic options, the strategic option 2 should be selected as the first choice since it can be implemented quickly and getting faster results. Implementation From the evaluation above, Levis Strauss select differentiation strategy to achieve their vision and mission. Differentiation strategy helps Levis Strauss to expand further more different gender and different ages to wear Levis Jeanswear and establish the brand as a fashion authority in every city. The implementation strategy can describe in three sections, which is resources management, organizational structure and management of change. Key issues Analysis Resources management Resource management refers to the possibility under discussion is a factor. Levi Strauss has confirmed that the factor is the most likely way to work. Levi Strauss can use the budget or other performance management tools to study the effectiveness of differentiation strategy. Organizational structure In this stage Levis Strauss has to deal with issues regarding levels of hierarchy, together with structural form and style of management. Management of change Some management of Levis Strauss might not aware of the need for changes in strategy implementations. Thus Levis Strauss must review the speed, scope and style of the changes, in order to obtain full commitment to them. The company maintained profits by providing a wide range of products, capturing new markets and increasing its market shares. The company created barriers to entry by patents and trademarks, and by differentiating its product from generic jeans. However as more firms entered the market, the company started losing customers and incurring losses. The upstart companies captured niche market shares from Levi Levis s immense market domination. Despite this reduction of sales, Levi Strauss Co. maintained its corporate responsible image and progressive stance on social, labor, and environmental issues, which may have long long-run profit opportunities. Conclusion This report had analyzed the situation and the growth strategy of Jeanswear line of Levis Strauss. The evaluation of the suitability, acceptability and feasibility had examined on chosen options. The options are products and services development and differentiation strategy. The strategy chosen is differentiation strategy to achieve the mission and vision. The launch of differentiation strategy helps Levis Strauss to expand their business effectively and efficiently. By respond quickly to emerging trends, Levis Strauss has become a successful fashion retailer within the shortest possible lead times to carve out a reputation for its ability.

Anti-Defamation League Essay -- Race Racial Ethnicity Essays

Anti-Defamation League Lawyer Sigmund Livingston in Chicago, IL started the ADL in 1913, with the mission: "to stop, by appeals to reason and conscience, and if necessary, by appeals to law, the defamation of the Jewish people. . . to secure justice and fair treatment to all citizens alike. . . put an end forever to unjust and unfair discrimination against and ridicule of any sect or body of citizens." The ADL has gone from having a small office in Chicago to 30 regional offices as well as international offices in Moscow, Jerusalem, and Vienna. The ADL, as a well-respected political interest group, has been active in influencing United States foreign policy in Middle East countries, such as Israel. Today, under the leadership of National Chair, Howard P. Berkowitz and National Director Abraham Foxman, the ADL remains as the leading opponent of anti-Semitism and they continue to expose all forms of injustice, prejudice, and bigotry. ADL’s primary goals as a religious organization are to bring about social change through the elimination of bigotry and hatred by influencing government legislation. Specifically, one piece of legislation the ADL is working against is the implementation of school vouchers. It is ADL’s position that by using government funds to support vouchers, the quality of education at the public schools will decrease. I completely agree with this position. Education reform doesn’t mean destroying one institution that helps a large majority to promote elitist institutions that only benefit a small minority. The ADL is very large organization with vast influence benefiting millions of people around the globe, and according to Olson’s collective action problem members could be dissuaded from parti... ...ias. The ADL’s religious interests are mainly to promote the interest and betterment of Jews. So to listen to ADL and make legislative changes accordingly is to create a hierarchy among religions that shouldn’t be a part of the government. Even though, I may not agree with everything the ADL says, I think that what they are trying to do is incremental in bringing about the change necessary to improve our society. Works Cited: Bahrampour, Tara & Anthony Ramirez (2001). New Monitor For Hate Groups [Electronic version]. New York Times, B5.1. Falconer, Matthew (1999). Filter blocks hate-promoting Web sites [Electronic Version]. Boston Globe, A40. Olson, Mancur (1965) from Nivola, Pietro S. and David H. Rosenbloom (1990), Classic Readings in American Politics, 2nd Edition, pages 225-240. New York: St. Martin’s Press, Inc.

EFFECTIVENESS OF INTERNET ADVERTISING Essay

Web advertising first appeared in 1994. Eleven years later, in 2005, U.S. companies spent $12.5 billion advertising online. No longer is that the irrational money of venture-backed start-ups with dubious business models; according to Nielsen/NetRatings, 25% of all display ads in 2005 promoted Fortune 500 companies. Advertisers already spent double the amount online that they spent in 2005 on billboards and other outdoor advertising and roughly half of what they spent respectively on magazine and radio advertising. And after brief market contraction in 2001 and 2002, the online ad industry has been growing 30+% from then. Yet, despite this rapid mainstream of online advertising, many advertisers still are not observing a range of established tactics and strategies understood to substantially improve the effectiveness of online ad campaigns. In some cases, this is because advertisers are new enough to the internet to remain behind on the learning curve. In other cases, many advertisers have viewed the Internet as a source of â€Å"cheap† advertising and therefore do not invest sufficiently in experimentation and research to identify for themselves the tactics that work best.†Sometimes advertisers are pennywise and pound the foolish in not running brand effectiveness studies and using the click-through rate to measure the success of a brand campaign,† said Yaakov Kimelfeld, director of business intelligence and Beyond Interactive. Brian Eakin, Associate Media Director at Freestyle Interactive, concurs: â€Å"While many clients will say that there is value in learning, the clients most in need of actionable research and most connected to a cost-per-sale measure of success, and many of them simply would not allocate the investment that does not mean immediately contribute to product sales. The challenge of planners is to extract the strategic insight from active campaigns without forcing their clients to choose betw een sales and learnings.† Online advertising remains new and fast evolving. But after a decade, it has  been around long enough for several best practices to emerge. It is actually a major trend in recent years is a shift towards generating incremental page impressions. The result is online ad prices are going up, and it may no longer be as a â€Å"cheap† advertising medium. It remains, however, and effective one. As such, it is more important than ever for advertisers to master the tactics that produce the best results for their campaigns.   Here are some practices that can optimize the web designing effectiveness. 1. Adopt a Disciplined Framework for Managing Campaigns The most successful online advertisers adhere to a disciplined process. They set clear campaign objectives. They build measurement, targeting and optimization into the campaign process. And they carefully assess the final results to identify what practices could improve the advertiser’s next campaign. â€Å"If you ask any publisher, they’ll tell you that the spread between response rates to ads can range from 0.02% to 2%,† said Ted Ryan, vice president of sales at NationalGeographic.com. â€Å"That’s a hundredfold difference. That’s what the opportunity is online. Getting best practices right from online ad campaigns isn’t about a 10% improvement in results. It’s about a tenfold or a hundred fold improvement. You can’t afford not to be online. For all that money advertisers invested on TV on brand campaigns, they can get knocked out of water in five minutes on internet by a competitor who does it that much better than they do.† 2. Manage Reach and Frequency Very little will have as dramatic an effect on the success of advertiser campaigns as managing â€Å"reach and frequency.† Whether a campaign’s objectives are more geared towards brand development or direct response, in almost all cases it is in the advertiser’s best interest to maximize the number of people who see the campaign (â€Å"reach†) at an optimal number of exposures to the ad per person (â€Å"frequency†). All too often, however, when advertisers do  not manage their online campaigns closely for this, the result is that a relatively small number of people will see the ads at a tremendously high frequency, wasting many impressions of the campaign. Reach and frequency have a proportional relationship. Each ad impression in campaign is shown either to someone who has not yet seen the campaign, thereby expanding its reach, or to someone who has, increasing the campaign’s average frequency. The â€Å"optimal frequency† – the ideal number of times consumers should be exposed to the campaign’s online ads – is ambiguous. Little research exists on the subject, and results will vary according to the product, campaign objectives and other factors. That said, conventional wisdom is that the optimal frequency for most campaigns is around 4-7 ad exposures, and much beyond that, results hit a point of diminishing returns for both brand and direct response objectives. The challenge for marketers, therefore, is to reach effectively that third of the audience generating only 6% of all pages, while avoiding having heavy users to consume ad impressions at disproportionately high frequencies. The Figure above illustrates the challenge. It graphs a campaign where 37% of the audience sees only one exposure of the ad, 17% sees it twice, 10% sees it thrice, and the distribution gradually diminishes so that only 1% sees the ad 10 times. But then something remarkable happens: 13% of the exposed audience sees the ad 11 times or more. By the time someone has seen an online ad 11 times, the odds that further exposure will improve the person’s opinion of the brand, or likelihood to click on the ad, are low. In other words, 40% of the impressions in this campaign represent money largely wasted. 3. Manage Reach and Frequency through Strategic Media Placement The critical question then is, â€Å"How does one control frequency to maximize reach?† One way is to set a â€Å"frequency cap† with the publisher’s or advertiser’s ad server, using cookies to prevent readers from seeing an ad more than a designated number of times. For a variety of reasons, however,  capping frequency via ad servers can be more difficult in practice than in theory. A more efficient way to control frequency can be through strategic media buying tactics. Back in 2002, the research firm then known as Jupiter Media Metrix demonstrated that an ad campaign of four million impressions could reach an audience at least a third larger when spread evenly over three large sites as opposed to concentrating the same-sized buy on a single site. The key implication was that a broader media buy across several sites was a more efficient way to optimize reach, and moderate frequency, than by concentrating the same number of impressions in fewer sites. The Figure above shown is known as a â€Å"build chart†, showing the varying rates at which audiences accumulate to their monthly total on different types websites. The comScore data show that the audiences for website services and portals scale very quickly: roughly 80% of the monthly accumulated audience to those sites had already visited by the seventh day of the month. At real estate sites, meanwhile, only 35% of the monthly audience had visited within the same one-week period. Sites whose audiences build quickly are likely to attract visitors who come back often, meaning advertisers risk burning through a lot of ad impressions at high frequency levels if their ad buys are too concentrated on these types of sites. Sites that are not as â€Å"sticky†Ã¢â‚¬â€œ with flatter build curves – may have altogether smaller audiences, but campaigns directed towards them will naturally be distributed more evenly across all visitors. The best strategy, therefore, is not to avoid any type of site, but to spread campaigns over multiple sites in order to most efficiently distribute campaign reach at a lower average frequency. 4. Use Rich Media and Video Ad Formats Rich media ads are significantly more effective at engaging users than are standard GIF or JPG image ad formats. These rich media ads are typically formatted in Flash or enhanced-Flash (i.e., specialty rich media ad platforms like DART Motif), with features such as the ability to expand outside of standard ad dimensions, to float across the top of web pages, or to play video clips. Analysis of DART ad-serving logs show that more interactive and prominent rich media units have far higher click rates than standard image ads. The above showing Figure indicates that ads formatted as expandable or in-page units using DART Motif’s rich media platform had more than double the click-rate of image ads, while interstitials (ads, typically large in size, that appears on pages in between two content pages during a user’s surfing session) had more than 10-times the click rate. Motif floating and pop-up ads had close to 50-times the click rates of image ads. To persuade consumer’s positively towards brand attributes, rich media and formats (particularly video) are considerably more effective than the image ad formats. Campaigns served in the platforms of speciality rich media ad providers at least 50% more effective at improving purchase intent than were GIF/JPG image ads(relative to control groups who saw public service announcements), according again to data drawn from Dynamic Logic’s Market Norms, a pool of hundreds of brand research studies. 5. Target Audiences With Appropriate Creative Treatments Another challenge for online ad campaigns is that many agencies have one team, or even one subsidiary company, doing the creative design of ads, and another buying placements on media properties. There may be advantages to this kind of division of labour, including concentrating fields of expertise and cost efficiencies. But the trade-off is that the creative is not always ideally suited for the audiences that see it and the environment where they see it. Closing that gap and better aligning creative executions to the right audiences and environments can have a dramatic impact on campaign effectiveness. â€Å"As you would think, the clients who come on our site and talk about exotic travel, outdoors and environmental issues, and have the creative to go with that, their results can go through the roof,† said Mr. Ryan of NationalGeographic.com. â€Å"Dolby Laboratories, working with the agency Freestyle Interactive, ran a rich media campaign with us,† Mr. Ryan continued. â€Å"I looked at the insertion order and said, ‘Dolby? Okay great, let’s get the business,’ but I wasn’t sure what they wanted with National Geographic’s audience. Then I saw the creative, two interactive ads, one with an electrical storm, and another morphed from the jungle scene to an ocean with the slider bar that changed the sound. The response rates were huge because the ad’s theme was highly relevant to our audience. The campaign metrics, shared by Dolby and Freestyle Interactive, shown by Mr. Ryan was talking about, as seen in the Figure below. RESEARCH DESIGN Research Design The objective of the study is to understand the Effectiveness of Internet Advertising. Research Design Case based research design Data Collection Method Secondary Data Sources of Data Collection There are two sources on which data can be collected via primary source and secondary. The data which are prepared from the main purpose and researcher or owner it is called primary source and the collected from this source is called primary data. The data which is collected from the persons, private bodies, private research agencies etc are called secondary source and the  data collected is from both primary and secondary type. The following are the data from which have been collected from both the sources. Secondary Data is collected through internet, magazines, newspaper and published sources at the various companies. SAMPLING Sampling Sampling is a most important part of the data collection. It is a tool that tries to matches the data according to the criteria. The sampling methods is used specially in the context of data segregation researcher in the field of market research scientific investigation and other fields study where it requires a deep ground selection investigation and other fields study where it requires a deep ground selection of variables. So, sampling is a relevant answer to the accurate and most appropriate selection. JUDGEMENT SAMPLING The judgment sampling is a kind of non-probability sampling where the researchers select the samples from according to its judgment. The criteria have been fixed previously before taking into consideration of the samples. The judgment sampling is one of the most important parts carrying out in any project work. SAMPLING METHOD In this project study, the method adopted for the sampling purpose is the judgment sampling method. SAMPLING SIZE If the sample is too small, it can’t represent the population and outcome will be far more reality. Large samples provide good result, but if sample is too large, it become difficult to handle and also expensive, but in this project samples are taken those involve in web advertising sector. DATA ANALYSIS We identify processes that underlie curiosity resolution and study its impact on consumer motivation and learning. The dataset from our simulated Internet experiment includes process tracking variables (i.e., click stream data from ad-embedded links), traditional attitude and behavioural intention measures, and open-ended protocols. We find that an advertising strategy increases interest and learning relative to a strategy that provides detailed product information. Furthermore, it seems to improve the quality of search substantially (i.e., time spent and attention devoted to specific information), resulting in better and more focused memory and comprehension of new product information. To enhance the effectiveness of Internet advertising of new products, we recommend a curiosity advertising strategy based on four elements: (1) Curiosity generation by highlighting a gap in extant knowledge, (2) The presence of a hint to guide elaboration for curiosity resolution, (3) Sufficient time to try and resolve curiosity as well as the assurance of curiosity- resolving information, (4) The use of measures of consumer elaboration and learning to gauge advertising effectiveness.

War Poets Wilfred Owen and Charles Sorley

War Poets Wilfred Owen and Charles Sorley Free Online Research Papers The first World War affected the lives of many young men. Many poets and authors who were part of the war shared their stories in their writings. Poets gave people a look at the reality of war with their vivid and sometimes grotesque depictions of life as a soldier or a citizen. Two of the greatest war poets from this era are Charles Sorley (1895-1915) and Wilfred Owen (1893-1918). Charles Sorley was born in Aberdeen, Scotland in 1895. He attended Marlborough College from 1908 until 1913. He then moved to Germany until the start of the war, when he moved back to England to enlist in the military. Sorley was killed in the Battle of Loos on October 13, 1915. (â€Å"Charles Sorley†) After his death, his poetry was published in a book entitled Marlborough and Other Poems. (â€Å"Prose and Poetry- Charles Hamilton Sorley†) Wilfred Owen was born in Oswestry, Shropshire in 1893. He attended what is now the Wakeman School until 1911. He enlisted in October 1915 with the Artists’ Rifles and was killed a week before the end of the war in November 1918 (Wilfred Owen). Both poets’ works primarily consisted of descriptions of their first hand experiences during the war. Perhaps one of Sorley’s most influential poems was the one written just before his death; When You See Millions of the Mouthless Dead. In this poem he talks about how it won’t help to praise the dead soldiers or to cry for them because they can’t hear or see you. He says in line 8 of the poem that â€Å"it is easy to be dead†. This shows how the war hardened the emotions of some soldiers. It also suggests that death was so common that it has little to no affect on him (Prose and Poetry- Charles Hamilton Sorley). Also in his Poem Barbury Camp, he speaks of how war can be a soldier’s heaven or hell. He writes about fighting in the wind and I the rain. He also writes about the soldiers talking to God after they die and basically having to answer to him about their actions (Barbury Camp). Some of this same raw emotion and descriptiveness is seen in Owen’s poetry. Owen’s poem Dulce et Decorum Est was written during a time in the war when gas attacks were common. Owen speaks of how the gas has them fumbling, coughing and choking. He writes about how they have to throw soldiers on wagons and listen to them â€Å"gargling from froth corrupted lungs† (Kennedy and Gioia, 689) in line 22. This poem shows how the specific tools and tactics of the war affected the soldiers. In another poem entitled Disabled, Owen writes about a wounded soldier who sits in a wheelchair reflecting on how the war has changed his town. â€Å"About this time town used to swing so gay† he writes in line 7. He reflects on how happy people there used to be watching the children play in the streets. He also writes about how the war has affected the soldier personally. In lines 10-12 he speaks of the time â€Å"before he threw away his knees† (Poetry of Wilfred Owen-Disabled). This poem gave clear insight into how the world changed during the war. Both poets were similar in the way that they used their own traumatic experiences during the war to bring forth the emotions portrayed in their poetry. They both were on the frontlines of war which heavily influenced the subject matter in their poems. The poets were also different in that Sorley wrote all of his war poems while actually fighting in the war while, Owen on the other hand, wrote a great deal of his poetry while being treated for shell shock at Craiglockhart War Hospital in Edinburgh (Wilfred Owen). This perhaps explains why some of Owen’s poetry was so much more descriptive. While Sorley was writing about his experiences in the moment, Owen had time to reflect, and possibly have flashbacks of all that he had seen in the war up to that point. The writings of both poets mainly consisted of their experiences in the war. They basically gave us a glimpse into their own minds as they were fighting in the trenches themselves. Their works equally made us aware and conscious of the terrors and the trials that were the war. Owen’s writings gave us his view on how drastically the war had changed the worlds of men from before the war until days before his demise. Sorley made us aware of the many men in the war were hardened to the point where they would never be the same. The insights these men gave are the same during today’s war just as they were then. Barbury Camp. Poemhunter.com. 22 Oct. 2008 . Charles Sorley. Wikipedia. 19 Sept. 2008. 22 Oct. 2008 . Gioia, Dana, and Joe X. Kennedy. Literature : An Introduction to Fiction, Poetry, Drama, and Writing. 10th ed. New York: Longman, 2006. 689-99. Poetry of Wilfred Owen-Disabled. Everypoet.com. 22 Oct. 2008 . Prose and Poetry- Charles Hamilton Sorley. Prose and Poetry. 11 Aug. 2001. 22 Oct. 2008 . Wilfred Owen. Wikipedia. 21 Oct. 2008. 22 Oct. 2008 . Research Papers on War Poets Wilfred Owen and Charles SorleyMind TravelHonest Iagos Truth through DeceptionHip-Hop is ArtThe Effects of Illegal ImmigrationEffects of Television Violence on ChildrenThe Masque of the Red Death Room meaningsThe Relationship Between Delinquency and Drug UseCapital PunishmentNever Been Kicked Out of a Place This NiceQuebec and Canada

Colors of The mountain essays

Colors of The mountain essays Colors of the Mountain takes you through the journey of a young Chinese boy by the name of Da Chen. He is growing up through one of the hardest time in Chinese history, the Cultural Revolution. The great Chairman Mao was at power, and was determined to rid China of any capitalistic views, and turn them into a true communist empire. The book demonstrates the harsh ruling and cruelty of the Commune Party. Da belongs to a family doomed by his grandfathers history. His grandfather was a landlord, and when Chairman Mao started the Cultural Revolution, he aimed greatly at people who were landlords, or people who were of a landlord family. Da and his family are put through much torture and humiliation throughout the story. His father was sent continuously to work and live at labor camps in which he was not seen or heard of by his family for quite a while. The Commune Party that was set up in Das hometown was cruel and unjust to all landlords and counterrevolutionaries. Das grandfather was sent to work at labor camps where he was often beaten and treated poorly. Even though at school Da recieves high grades his teachers and classmates tortured him. He just did not fit in being the grandson of a landlord. Da went through many tough situations and came a long way from the when he was tortured in school when he was young, until Chairman Maos death in 1976. He even ended up making it to college, which during the Cultural Revolution seemed impossible for someone with Das background. The story took place in a small town called Yellow Stone. It doesnt seem like the poorest of cities, but is no where near the major cities like Beijing and Shanghai at the time. By capturing the readers imagination, they are able to describe what it was like to live in a small town in china during the Cultural Revolution. Das family did not enjoy the middle-class luxuries that they had before the Cultural Revolution. ...